PR 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

rating: 3.8 (7 reviews)


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Praise for PR 2.0

 

“An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.”

Maura Mahoney, Senior Director, RCN Metro Optical Networks

 

P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.”

Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions

 

“Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.”

Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise

 

The New Future of Public Relations!

 

In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work.

 

You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive.

 

Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners.

 

PR 1.0 vs. PR 2.0

Identify the needs of companies and clients, and how to integrate them for greatest effectiveness

 

Reaching today’s crucial wired media

Powerful new strategies for pitching and media distribution

 

Best uses of traditional PR tactics

Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts

 

PR 2.0: Making the most of the newest tools

Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond

 

Social media: Your new 24/7 focus panel

Powerful new ways to capture emerging customer desires and needs

 

 




Details:
rank: #1,025,138
price: $5.65
bound:
publisher: FT Press; 1 edition (April 5, 2008)
lang: English
asin:
isbn: 0321510070, 978-0321510075,
weight: 1.1 pounds (
filesize:

















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*To make the students be aware of new media and social mediaDeirdre Breakenridge's book PR 2.0: New Media, New Tools, New ...Emerald Article: Mapping and leveraging influencers in social media to ..PR has taken on an entirely new role in the organization over the last 2-3 ....In her book “PR 2.0: New Media, New Tools, New Audiences”, ...This course teaches students how new media such as communication technologies and the Internet change, ...(1987).16 Sep 2014 ..

NewISBN : 9780321510075Buku - Circulation ...11 Aug 2009 ..Certification, and is a long-time member of the Public Relations Society of AmericaWhen PR meets social media, ...from the perception of social media as a new chance for PR (Kelleher, 2009; Kent, 2010; ..

Thisisn't a book filled with simple tips and tricks—it's an essential guidebookfor the marketing/PR professional to better understand the new ...chanced to dialogue, bringing a new era of Public Relations”Available ...Public Relations and new communication practices ..motives of new audiences as well as new functions of new media.....Breakenridge (0321510070) no BuscapéBooks, images, historic newspapers, maps, archives and more...“An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities.PR professionals through PR 2.0 will learn how to use the power of technology, the increased bandwidth and a whole new array of social media resources to ...My BooksBroom, Glen M., and David MShe is the author of PR 2.0: New Media, New Tools, New Audiences, Cyberbranding: Brand Building in the Digital Economy and The New PR ...According to Deirdre Breakenridge, author of PR 2.0: New Media, New Tools, New Audiences, “PR 2.0 is the greatest means to provide different groups with the ...5 okt 2009 ..

European ...Strategies to ..Her other books include, “Putting the Public Back in Public Relations,” “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” ...They are taking on new responsibilities in their organizations, which are not only exciting, but also challenging at the same timePR 2.0: DiscussionBy: Breakenridge, DeirdreUpper Saddle River,.30 Jun 2015 ..Eight New Practices for the PR Professional ..PR 2.0 New Media, New Tools, New AudiencesPR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge 2008.28 May 2012 ..Upper Saddle River, NJ: FT Press 79c7fb41ad

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